Frequently Asked Questions

We can typically begin initial analysis within 1-2 weeks of signing our service agreement, depending on the complexity of your current analytics setup and integration requirements. The timeline includes:

• Initial data audit and platform review (2-3 days)
• Analytics setup and integration (3-5 days)
• Testing and validation (2-3 days)
• First insights delivery (within 2 weeks)

For more complex integrations or custom requirements, the timeline may extend to 3-4 weeks. We'll provide a detailed project timeline during our initial consultation.

Absolutely. Data security and GDPR compliance are fundamental to our operations. We maintain strict protocols including:

• End-to-end encryption for all data transmission and storage
• Regular security audits and compliance assessments
• Staff training on data protection and privacy regulations
• Secure data centres with appropriate physical and digital safeguards
• Clear data processing agreements and privacy impact assessments

As a Portuguese company, we're fully compliant with EU data protection regulations and can provide detailed documentation of our security measures upon request.

Results vary by client and starting point, but our beauty brand clients typically experience:

• Improved campaign ROI through data-driven optimisation
• Reduced customer acquisition costs via better targeting
• Increased conversion rates through customer journey optimisation
• Enhanced understanding of seasonal trends and customer behaviour
• Better budget allocation across marketing channels

We focus on delivering actionable insights that lead to measurable business improvements. During our initial consultation, we'll discuss realistic expectations based on your current setup and goals.

We work with beauty businesses of all sizes, from emerging brands to established enterprises. Our service packages are designed to scale with your business:

• Essential Analytics: Perfect for small to medium beauty brands
• Professional Analytics: Ideal for growing businesses with established marketing
• Enterprise Analytics: Comprehensive solutions for large beauty brands

Each package includes the core analytics capabilities whilst offering different levels of support and customisation. We believe every beauty brand deserves access to professional analytics, regardless of size.

We integrate with most major marketing and e-commerce platforms commonly used by beauty brands:

• E-commerce: Shopify, WooCommerce, Magento, BigCommerce
• Analytics: Google Analytics, Adobe Analytics, Facebook Analytics
• Advertising: Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads
• Email Marketing: Mailchimp, Klaviyo, Constant Contact
• Social Media: Facebook, Instagram, TikTok, YouTube
• CRM: HubSpot, Salesforce, Pipedrive

If you use a platform not listed here, we can often create custom integrations or work with data exports to include it in your analytics framework.

Reporting frequency depends on your chosen service package:

• Essential Analytics: Monthly comprehensive reports with weekly performance summaries
• Professional Analytics: Weekly detailed reports with real-time dashboard access
• Enterprise Analytics: Real-time reporting with daily insights and custom reporting schedules

All packages include access to our online dashboard where you can view key metrics anytime. We also provide ad-hoc reports for special campaigns or seasonal analysis as needed.

We offer flexible pricing and contract options to suit different business needs:

• Contract Terms: Minimum 3-month commitment, with monthly, quarterly, or annual billing options
• Pricing Structure: Fixed monthly fees based on service level and business complexity
• Setup Fees: One-time setup fee for initial integration and configuration
• Scaling: Easy upgrades or downgrades between service tiers

We believe in transparent pricing with no hidden fees. All costs are discussed upfront during our consultation. Visit our pricing page for detailed information about each package.

While we're based in Porto, Portugal, we serve beauty and spa businesses across the European Union. Our expertise includes:

• Understanding of different European market dynamics
• Compliance with various EU country regulations
• Multi-language support for major EU languages
• Experience with cross-border e-commerce analytics
• Time zone coverage for EU business hours

Our team is experienced in working with international beauty brands and understanding the nuances of different European markets, making us well-positioned to support your expansion across the EU.